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Distributed: Dec 17, 2015

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Adelaide, Dec 17, 2015 (Global Fashion Wire) - SEAFOLLY announced today the official opening of their first concept store in Adelaide, South Australia. Tapping in to a growing state customer base the concept store will bring to life a sun loving brand experience that Australians are familiar with through MYER concessions and wholesale accounts in the region. The concept store is the first step in South Australia for the brand to grow its reach and engage on a more personal level with customers.

Anthony Halas CEO, SEAFOLLY Australia comments “We are excited to launch our first SEAFOLLY South Australian concept store in Rundle Mall, a high street retail hub in Adelaide which we believe will deliver the opportunity to experience our lifestyle brand with experienced staff who are able to personalise their shopping experience with fittings and styling for the beach to the bar and beyond. SEAFOLLY is looking forward to engaging with our customers and showcasing them our offering which has expanded beyond the traditional swim category to embrace a lifestyle offering which caters for dates at the café with friends, a run on the beach, a swim in the ocean or a casual night out”.

Founded in 1975, SEAFOLLY is the world’s most recognized swimwear brand known for its innovation and fit. The Australian lifestyle brand announced a partnership with L Capital Asia, the Asian private equity fund sponsored by LVMH Moet Hennessy Louis Vuitton S.A (LVMH) late 2014.

SEAFOLLY is available in over 400 premium retailers and boutiques throughout Australia and New Zealand. Globally, the brand is stocked in over 1,350 accounts across 47 countries worldwide. There are 14 SEAFOLLY concept stores in Australia.

The SEAFOLLY store is located at 259 Rundle Street, Adelaide SA 5000.

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