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Distributed: Dec 13, 2011

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Hong Kong, Dec 13, 2011 (Global Fashion Wire) - Coach, Inc. (NYSE:COH) (HKG:6388), a leading marketer of modern classic American accessories, today announced that the company will open its first official online store in China for one month on Taobao Mall (coach.tmall.com) - a leading business-to-consumer shopping website under Alibaba Group - in celebration of Coach's 70th anniversary.

The online store will offer a range of fashion accessories and gifts for women and men, including handbags, accessories and lifestyle products such as outerwear, scarves, watches, and jewelry, many of which are 70th anniversary limited edition products, best sellers, and exclusive items available only through Coach's flagship storefront on Taobao Mall. The store will operate from December 12, 2011 to January 15, 2012, and will be managed by a dedicated customer service team from Coach. In celebration of its first online flagship store on Taobao Mall, Coach will give out 20 copies of the exclusive cookbook "My Father's Daughter," written and signed by Coach's 70th Anniversary Ambassador Gwyneth Paltrow, through a lucky draw for customers who have purchased Coach products on Taobao Mall.

Jonathan Seliger, President and Chief Executive Officer, Coach China, said, "This year marks Coach's 70th anniversary. Over more than a decade, we have successfully built upon our unique heritage of quality, authenticity and value, establishing a solid presence in the local market and ensuring that our brand proposition is embraced strongly by Chinese consumers. In celebration of Coach's 70th anniversary, we are thrilled to announce our first official online flagship store in China on Taobao Mall. The new store will help us increase our understanding of the needs and preferences of China's online shoppers, helping us accumulate valuable experience in China's e-commerce landscape and gaining insights to potentially pave the way for the development and launch of a permanent online Coach store in China."

"Coach is one of the most well-recognized and popular fashion accessory brands in the world, and we are pleased to be able to help Coach offer their products to the largest possible group of consumers across China," said Daniel Zhang, President of Taobao Mall. "Coach and Taobao Mall share a mission to offer consumers the most comprehensive selection of authentic, quality products. We believe this cooperation will bring about clear benefits for fashion-savvy online shoppers, and provide enhanced access to Coach's line of best-selling and even limited-edition and exclusive products, some of which will only be available through Coach's Taobao Mall flagship store."

Following the company's proven 12-year track record and experience in e-commence in the US, all products purchased on Coach's Taobao Mall flagship store will have the same quality guarantee and value-added services as products purchased at physical Coach stores in China, including a one-year warranty. By extending Coach's superior shopping experience from offline to online, Coach will be able to further demonstrate its unswerving commitment to customer service across all of its distribution channels. Currently, all 71 Coach stores across China, Hong Kong and Macau are directly managed by the company. Coach's Taobao Mall flagship store will also be the only authorized online channel operating in the China market for the company's 70th anniversary. Earlier this month, Coach signed a memorandum of understanding with Taobao Marketplace, Taobao Mall's sister company, in an effort to prevent counterfeit products from being sold on Taobao.com.

Launched in April 2008, Taobao Mall is the leading online business-to-consumer platform for business retailers in China. Coach joins the ranks of many major international renowned brands who have all launched official online retail storefronts on Taobao Mall. In order to guarantee the quality of products and services for consumers, Taobao Mall requires cooperating merchants to meet rigorous customer-satisfaction and consumer-protection measures such as the seven-day, no-questions-asked refund policy. Consumers are also eligible to receive up to three-times the product price in compensation if they receive a counterfeit product.

In addition to the launch of its online store, Coach has kicked off a marketing campaign featuring internationally-renowned brand ambassador Gwyneth Paltrow, and exhibitions in Beijing and Tokyo last month that showcased photographs of iconic handbags by seven renowned photographers inspired by New York City and Coach.

To visit Coach's online store at Taobao Mall (Chinese Language Only), please refer to the following link below:
http://abnnewswire.net/lnk/B3TUQZU2

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