Sydney, Aug 11, 2011 (Global Fashion Wire) - The global fashion & cosmetics company, Revlon (NYSE:REV
) has announced its new global brand ambassadors, Olivia Wilde and the Golden Globe nominee Emma Stone. As brand ambassadors, the actresses will be appearing as the faces for new and existing Revlon products, starring in multimedia campaigns throughout print, in-store, television, social and electronic platforms as well as digital. The initial campaign featuring the actresses will be the unveiling of a new colour cosmetic and nail enamel, which will premiere around the world in early 2012.
Stone and Wilde who have rapidly become fashion and beauty icons, also pledged their support for Revlon's philanthropic efforts, aiding in the campaigns with their celebrity status and influence, and assisting Revlon in raising awareness for a number of causes and charities which support women.
Revlon has raised more than $65 million for women's cancer research over the past decade, and Wilde said that was one of the things that attracted her to the role.