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Distributed: June 24, 2011

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Sydney, June 24, 2011 (Global Fashion Wire) - Last week the world's leading beauty Group, L'Oreal (EPA:OR) (PINK:LRLCY), selected the top performing teams for its 2011 edition of L'Oréal Brandstorm, the prestigious business game for students around the world. With the focus of this year's competition on the L'Oréal Professionnel Homme brand, students were asked to create an innovative marketing campaign revolutionising the male experience of visiting the hair salon. First prize was awarded to the student team from Singapore, from Nanyang Technological University, by a jury of senior L'Oréal executives, presided by Jean-Paul Agon, L'Oréal Chairman & CEO.

L'Oréal Brandstorm: An International Marketing Competition

L'Oréal Brandstorm aims to allow the best students from around the world to experience the possibility of a career at L'Oréal for themselves, while also helping the Group to identify the brightest young talents on a global scale. This year's 19th edition of L'Oréal Brandstorm welcomed a record number of 7,300 students participating from 45 countries and 120 students competing at the International Finals at L'Oréal headquarters in Clichy, France. The winning team this year, from Singapore's Nanyang Technological University, impressed the Jury with its innovative campaign based on a unique salon experience for men using cutting-edge cosmetics tools and a range of dedicated products. Second place was awarded to Team Brandit Queen from India, SCMHRD and third place to Team Ganesha from Indonesia's School of Business Management Institut Teknologi Bandung. Best Communications Campaign prize went to Team STELLAR from the Athens University of Economics and Business, Greece.

To view the complete L'Oréal press release or for more information regarding Brandstorm, please visit:
http://www.loreal.com/_en/_ww/index.aspx?direct1=00006&direct2=00006/00002

About L'Oréal Brandstorm:

L'Oréal remains a pioneer in innovative recruitment with Brandstorm which was launched in 1993 and encourages young people to realise their potential, develop their professional skills and discover career opportunities. The aim is to offer students from around the world a pedagogical and professional experience and the opportunity to take on the role of an International brand manager within the beauty products industry. This project is part of the LOréal Human Resources communication strategy and aims to enhance students creativity and perception of the L'Oréal business.

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