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Distributed: May 11, 2011

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Sydney, May 11, 2011 (Global Fashion Wire) - LVMH Moet Hennessy Louis Vuitton (EPA:MC) (PINK:LVMUY) is once again changing the world of travel, introducing the first social network for luxury travel. "Amble with Louis Vuitton", is an avant-garde iPhone application that meshes perfectly with the Louis Vuitton City Guides. Designed for chic, modern travelers, the app shares the favourite addresses of stars in the world's great cities.

Amble is part travel notebook, part urban guide. "Amblers" can save their personal discoveries in text, photos or videos and share them with friends via Facebook or Twitter. There is also a geolocalization feature for access to recommendations from the City Guides collection. The new app confirms Louis Vuitton's cutting-edge presence in new technologies and resonates perfectly with the brand's sacoir-faire in the world of travel.

View the Louis Vuitton 'Amble' video at the following link below;
http://www.lvmh.com/newsflow/pg_newsflow.asp#/news/717

Visit the official Louis Vuitton Amble website at;
http://www.louisvuittonamble.com


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