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Distributed: Feb 9, 2011

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Buenos Aires, Feb 9, 2011 (Global Fashion Wire) - Georg Jensen's new global brand campaign launched February 1st. The campaign was shot in New York by Sebastian Faena under the creative direction of New York's Lipman Agency. The colour campaign will feature the Danish model Freja Beha Erichsen, a Karl Lagerfeld muse, wearing jewellery from the Georg Jensen Grape, Fusion and Regitze Gold collections.

Having Freja fronting the Georg Jensen brand campaign is an amazing opportunity for the brand. She has rapidly become the new supermodel of our time, having already appeared on numerous International Vogue covers and opened most of the International catwalks. Georg Jensen; Denmark's oldest and most esteemed luxury brand and Freja; Denmark's most successful recent export, are a Danish duo set to take the fashion world by storm.

"Georg Jensen is a Danish brand, I'm a Danish model and there are not too many of us. Therefore doing the campaign for Georg Jensen was something really special to me. Georg Jensen is such a unique brand and being part of this iconic design company is an honour - and great fun", says Freja Beha Erichsen.

"The fact that Freja is Danish and at the same time one of the hottest models within the international fashion industry makes her the ideal campaign model for Georg Jensen - in Scandinavia and globally. With Freja we underline both our Scandinavian DNA and our global strategy", Ulrik Garde Due, CEO Georg Jensen, states: The Georg Jensen Global Brand Campaign will be launched February 1st 2011.

More information about Georg Jensen's global brand campaign, can be viewed at:
http://www.georgjensen.com

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