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Distributed: Dec 21, 2010

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London, Dec 21, 2010 (Global Fashion Wire) - Jimmy Choo is pleased to announce the launch of men's shoes for Autumn Winter 2011.

The collection will be presented to the press during Milan Fashion Week in January 2011.

Encompassing a focused yet complete assortment of classifications, the collection includes dress shoes, moccasins, casual biker boots, trainers and evening slippers. The men's line will reflect the same core values as the rest of the Jimmy Choo brand, applying a modern sophistication, polish and style to the men's shoe market.

Jimmy Choo men's shoes will be launched exclusively in a highly selective distribution of the most influential men's specialty and department stores in the world, in addition to the jimmychoo.com website. The initial distribution will be limited to approximately 30 doors worldwide. The collection will be produced in Italy.

"I am thrilled to introduce men's shoes to the Jimmy Choo world. My vision of the Jimmy Choo man is one who exudes confidence and style whether he is an artist or an investment banker. The first thing I look at on a man is his shoes." Tamara Mellon, OBE Founder and Chief Creative Officer

The Jimmy Choo brand previously had a small men's collection which was discontinued in 2002 to focus on its growing women's collection. More recently, the Jimmy Choo for H&M flash lifestyle collection in 2009 had a strong component for men's shoes, ready to wear and accessories. The men's collections for H&M sold out globally within a week and showed that there is significant demand for Jimmy Choo men's products.

"The H & M collaboration showed us that our brand is bigger than our business today and that there is a demand for the Jimmy Choo aesthetic in the men's categories. Creating a focused Jimmy Choo men's shoe collection at the luxury level is consistent with our goal of evolving into a significant dual gender lifestyle brand across categories, channels and geographies." Joshua Schulman, Chief Executive Officer.

Please visit the Jimmy Choo website at:
http://www.jimmychoo.com

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