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Distributed: Oct 27, 2010

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Paris, Oct 27, 2010 (Global Fashion Wire) - LVMH Moet Hennessy Louis Vuitton, the world's leading luxury products group, announces that it holds 15,016,000 shares of Hermes International, representing 14.2% of the share capital of the company.

The objective of LVMH is to be a long-term shareholder of Hermes and to contribute to the preservation of the family and French attributes which are at the heart of the global success of this iconic brand.

LVMH fully supports the strategy implemented by the founding family and the management team, who have made the brand one of the jewels of the luxury industry.

LVMH has no intention of launching a tender offer, taking control of Hermes nor seeking Board representation.

LVMH holds derivative instruments over 3,001,246 Hermes International shares and intends to request their conversion.

LVMH would then hold a total of 18,017,246 Hermes International shares, or 17.1% of its capital. The total cost of this shareholding would, in this case, be EUR1.45 billion.

LVMH Moet Hennessy Louis Vuitton (EPA:MC) and Hermes International (EPA:RMS) are publicly listed companies in France, on the Paris stock exchange.

For more information on Louis Vuitton, please visit:
http://louisvuitton.com

For LVMH Moet Hennessy Louis Vuitton (Corporate), please visit:
http://www.lvmh.com/

CONTACT LVMH:

LVMH Moet Hennessy Louis Vuitton
22, avenue Montaigne
75008 PARIS
FRANCE
Tel: +33-1-4413-2222
Fax: +33-1-4413-2223

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