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Distributed: May 27, 2016

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Sydney, May 27, 2016 (Global Fashion Wire) - The Eileen Kirby Collection (EK) is designed for women of all ages who appreciate fashion but also for a new generation of glamour girls brought up on a daily diet of red-carpet images and celebrity selfies. A collection of modern shapes and original design lines, with a classic retro ingredient incorporating gowns, cocktail dresses and evening wear.

With designs that win hearts, harboring intrigue, the EK woman smolder's with understated sensuality and sparkles, elegantly. Wearing garments with a touch of luxury and quality that embody timeless, modern glamour.

Women are agonising over wardrobe choices as they get ready for dates, dinners and drinks with the girls. A desire for ever more glamor is fuelling a boom for mass-market fashion brands. Women admire the style of actresses who do pretty and glam really well, in a fresh, youthful, vibrant way that our customers relate to.

EK will be inviting fashion editors, bloggers, media and fashionistas to the unveiling of her new creations. At the upcoming re-launch fashion installation event there will be a selection of key pieces from the collection including embellished garments, beaded lace and lux fabrics.

Couture quality and high fashion inspiration are translated with artful simplicity into the garments that are diverse, infinitely wearable and accessible to every woman who falls in love with them. EK embodies 21st century cool. Flaunting embellishment with grace, offering look's that conjures up glamor that every woman can afford.

For more information and to attend the Fashion Installation Relaunch event in August please email:

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About Eileen Kirby

With designs that have graced teh covers of Vogue, Elle, and Marie Claire to name a few, Eileen Kirby continues to design and develop not only her renowned Eileen Kirby range but also the exciting and trend setting Kirby Purrs.

Eileen developed her love of luxurious fabrics and style from her grandmother whom owned a couture boutique in Shanghai, China. Eileen Kirby has a fully equipped studio, production company and is stocked in over 70 boutiques.

Kirby Purrs was launched at Fashion Week in 2001 to great acclaim and sales. Oozing quirky femininity the range comes across with beautiful detailing and inspiration from Australian summer. Fun in the sun, playful, and easy to wear. Fashion forward and on trend with international designs Kirby Purrs is a dress range that every young independent girl wants.

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