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Distributed: June 26, 2013

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Sydney, Jun 26, 2013 (Global Fashion Wire) - Checking off the hot list with an A-Z line-up of Australian fashion powerhouses, Mercedes-Benz Fashion Festival Sydney brings the ultimate edit of Spring Summer designer fashion to Town Hall from August 21-24. The A-list experience will extend beyond the front row, with ticketholders enjoying exclusive access to a bevy of post-runway entertainment, including style workshops, live performances, beauty trend consultations and a VIP bar.

Journey with We Are Handsome as they open their studios in the lead up to Mercedes-Benz Fashion Week Australia and share the creative process in this insider look from 'creation to catwalk'.

Don't miss your chance to see the latest collection from We Are Handsome on the runway at Mercedes-Benz Fashion Festival Sydney, August 21-24th, 2013.


- When: 21st -24th August 2013
- Where: Sydney Town Hall, 483 George Street, Sydney NSW.
- Tickets on sale July 8 2013 at Prices range from $50 to $150 per ticket.

Building on the popularity of backstage tours offered in 2012, this year's front row & fabulous ticketholders will be treated to an even more private and exclusive pre-show backstage tour. Guests will meet the show producer, stylist, hair and make-up team and models during the tour, offering an exclusive inside look at what goes on behind-the-scenes before a major runway show.

All ticketholders receive access to the Style Hub, home to style workshops, live performances, drinks and canapés, plus beauty consultations and photo opportunities.

Mercedes-Benz Fashion Festival Sydney continues to develop last year's successful See it, Scan it, Shop it initiative by integrating the latest in social shopping technology, Caboodl. Festival-goers can exclusively access Caboodl to create a wish-list during the show, or shop the must-have pieces as they come down the runway.

Title sponsor Mercedes-Benz is joined by City of Sydney, Maybelline New York, DHL, oOh!, Redken, JASU, Channel 7, Pullman Hotels, Getty Images, Peroni, Acqua Panna, Tempus Two, Val Morgan, Ciroc.

Mercedes-Benz Fashion Week Australia Trends

Proving the most popular show on the Mercedes-Benz Fashion Festival Sydney schedule, MERCEDES-BENZ FASHION WEEK AUSTRALIA TRENDS offers an experience usually reserved for industry elite. Checking off the chic list with an A-Z line-up of top designer labels, guests can watch the new season come to life on the runway while handpicking their Spring Summer wardrobe, as the collection lands in stores.

Repeated each evening throughout Mercedes-Benz Fashion Festival Sydney, Town Hall goes off night after stylish night with a recap of over 200 looks that highlight the latest Spring Summer trends from Mercedes-Benz Fashion Week Australia. This amazing showcase presents collections from internationally-recognized designers as well as the industry's bright new movers and shakers.

From monochrome and futuristic fashion at Ellery and Bec & Bridge, sophisticated silhouettes at Camilla and Marc, track and field inspired styles, the new way to wear mid-riff at Alice McCall, plus a menswear showcase, festival-goers are sure to spy a little something (or two) they'll be thinking about long after the show.

Red Carpet Runway

Showcasing each night during the four day festival, RED CARPET RUNWAY is a glittering explosion of glamour, glamour and more glamour. Think: Alex Perry, Maticevski, Aurelio Costarella, Jayson Brunsdon and other iconic names in Australian eveningwear presenting their upcoming collections to the public for the very first time.

Maticevski's ultra-modern, sculptural incarnations of classic evening wear will walk alongside high-drama, intricately-embellished gowns at Aurelio Costarella in this year's breathtaking runway showcase. Fashion fans take note, this is what best dressed lists are made of.

The most exclusive experience to hit Mercedes-Benz Fashion Festival Sydney, this year's front-rowers will be treated to the ultimate industry insider experience. Enjoy the buzz backstage with a VIP-only tour before the show and then take your reserved front row seat to a show (where your Fashion Festival tote bag full of goodies awaits). Afterwards, join your fellow front-row fashion pack at the VIP Star Lounge for drinks and canapés - complimentary, of course.

Please arrive promptly an hour before the show for your exclusive behind the scenes tour.


Tours leave promptly an hour before the show. Due to the nature of the event, and our inability to delay the show start time, you will need to arrive on time in order to participate in the tour.

About IMG Fashion

IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations.

For more information on IMG and its business visit

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