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Distributed: April 14, 2012

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New York, Apr 14, 2012 (Global Fashion Wire) - Global Fashion Wire is pleased to introduce our latest Designer Spotlight - 100% NY, a New York emerging label who are creating exceptional garments that not only look amazing, but also reduce fabric waste through unique fabric draping techniques, while still offering women comfort and style.

100% NY:

Daniel and Marge, the brains behind 100% NY, met during their second year at the Fashion Institute of Technology. Marge, a lingerie deisnger, and Daniel, a sportswear designer, upon graduation, saw a void in the market. Coupling her knowledge of fit and Daniel's strength in shape, they launched 100% NY. The goal of the company is to create chic designs with zero waste.

Aquarius (Jan. 20-Feb 18): individual, eccentric, humanitarian, original, intellectual, idealistic, cool

Like Daniel and Marge, the Autumn/Winter 2012 collection was born under the sign "Aquarius." The collection draws upon a wide range of inspirations, looking to Picasso and the beatniks of the early 1960's for shape, and Greek mythology and astrological signs for imagery. These inspirations are echoed in the designers' original draping techniques.

Creative Director, Daniel Silverstein, and Head Designer, Marge Bacon, also utilized new materials such as reclaimed plastics, laser-cut ethical leather, and neoprene to create the "Aquarius" collection. Additionally, their unique method of using 100 percent of cut fabric eliminates fabric waste from each garment.

It's about [SPINE.] to shop 100% NY Online!

The Rachel et Nicole look, which you can see more of on their tumblr, is a great mix of fun, flirty, and edgy-chic. These girls are real people, with real cool lives... and killer style! The obvious choice as the face of our Spring/Summer Campaign, we were lucky to catch the girls in Brooklyn for the afternoon and mix it up between their schooling, fashion events, and trips to the tropics.

With their vision for flowers, and the haunting motifs of the collection, 100% NY brings you the look for 100% NY Spring/Summer 2012. Rachel et Nicole breathe life into the [SPINE.], which beautifully eliminates fabric waste, and is the detail around which the collection is based.

Track the story with new products, photos, sales, and more, or visit the 100% NY website, Facebook, and Twitter.

100 Percent Yours,

- daniel & marge
100% NY

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