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Distributed: April 6, 2012

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London, Apr 6, 2012 (Global Fashion Wire) - Peridot London was established by Rachel Wilson, great granddaughter of the eponymous Jermyn Street shirtmaker, Ernest Asser. Peridot London is successfully building a strong following by offering collections inspired by the brand's day-to-night philosophy.

Peridot London draws on a rich legacy of fine British tailoring, combining luxurious fabrics and innovative design to create a confident, refined elegance through versatile collections of chic business wear, sophisticated cocktail wear and contemporary day wear.

The Peridot London signature style has evolved and matured since launching in 2009, but key brand elements remain throughout the collections:

- Made in Britain
- Luxurious fabrics
- Fine detailing and finish
- Decisive lines
- Modern energy
- Versatility
- Easy to wear elegance

Rachel, who is also a Director of tax company MSquared in Perth, Australia, says "The Peridot London woman is free spirited, glamorous, intelligent, confident and impeccably stylish - the culture of the brand is versatile and the pieces work as the key 'go to' staples of a woman's wardrobe."

All Peridot London collections are designed and sampled in a new studio/showroom in London's West End. The elegant and spacious Georgian Townhouse is also home to Brand Management, Production Planning, Sales Development and PR and Marketing.

Book you tickets to the Peridot London Runway Show at Savoir Faire Perth Fashion Week Now!

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